Maska, Pacific Mall
Approaching each project with a blend of creativity and intentionality, The Melange Studio embarked on a journey to ensure that every Maska outlet stood out amidst the bustling chaos of their locations. Drawing inspiration from the kaleidoscope of Indian street food vendors and their iconic carts, the design team envisioned a space that seamlessly merged tradition with contemporary flair, evoking a sense of whimsy and delight.
Location – Pacific Mall, New Delhi
Area – 500 sq.ft.
Contractor – Group DCA
Photography – Tarang Goyal
Completion Year – 2023
However, the magic of Maska’s design extends beyond mere aesthetics; it is a celebration of craftsmanship and authenticity. At the Jasola’s Pacific Mall outlet, the space becomes a canvas for intricate patterns and artisanal flair. Indian handmade tiles, carefully arranged in the brand’s signature colors, form a tapestry of tradition and modernity. Hand-painted signage, crafted by local artisans plucked from the streets of New Delhi, infuses the space with a sense of community and heritage. Here, geometry and symmetry reign supreme, paying homage to the timeless principles of traditional Indian architecture. Despite the eclectic mix of materials and textures, a sense of harmony prevails, weaving together disparate elements into a cohesive whole.
Yet, perhaps the most remarkable feat of Maska’s design lies in its ability to balance uniqueness with cohesion. While each outlet boasts its own distinct personality and flair, there exists an underlying thread that ties them together – a shared narrative of culinary innovation and cultural celebration. Whether it’s the whimsical charm of the flagship outlet or the artisanal allure of the Jasola’s Pacific Mall location, patrons are greeted with a sense of familiarity and warmth, as if stepping into a cherished memory from days gone by.