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themelangestudio

AD 25 New Wave 2026
@pranvijain.melange @edges_in_circle
Context & Personality Driven Design
📍C18 GK1 Enclave, New Delhi

European-inspired retail design needs context. At

European-inspired retail design needs context.
At TheRealB, we paired classical architecture with contemporary fashion, drawing on the founder’s experiences to shape the store interiors.

Photography by @avesh.gaur
Client: @therealblife @thebinalpatel

Project Team - @pranvijain.melange @edges_in_circle @tej_sn @muskaan_varma_
Contractors - @bellaniajaay
Furniture - @comfort_furniture_zone_
Lighting - @whitelightingsolutions
Signages/Wallpaper - @skanwars @theknightdesigns
Rugs - @houseofknotsofficial

#RetailDesign #StoreInteriors #EuropeanDesign #FashionRetail #InteriorArchitecture

Some of the most important lessons in architecture

Some of the most important lessons in architecture happen outside the classroom.

We recently hosted a group of architecture students in collaboration with @opencollective.in at Gully Labs, Delhi, for an open conversation about design intent, technical decisions, and the realities of professional practice. From the smallest details to larger questions about the industry, it was an opportunity to exchange perspectives and encourage young designers to question established approaches.

At Melange Studio, we believe understanding the rules is important, but knowing when and how to challenge them is equally valuable.

#ArchitectureEducation #DesignThinking #GullyLabs #ArchitectureStudents #TheMelangeStudio

Drawing from Binal Patel’s years in Milan and Flor

Drawing from Binal Patel’s years in Milan and Florence, we expanded on the idea of a modiste’s atelier for TheRealB’s flagship store in Delhi, bringing together European influences with contemporary design features. Vaulted arches, distressed walls and parquet flooring give the space a lived-in character, while sleek stainless-steel elements sit in contrast, allowing the old and new to define the character of the store.

Photography by @avesh.gaur
Client: @therealblife @thebinalpatel

Project Team - @pranvijain.melange @edges_in_circle @tej_sn @muskaan_varma_
Contractors - @bellaniajaay
Furniture - @comfort_furniture_zone_
Lighting - @whitelightingsolutions
Signages/Wallpaper - @skanwars @theknightdesigns
Rugs - @houseofknotsofficial

#RetailDesign #FashionRetail #StoreDesign #RetailInteriors #CommercialInteriors

As brands grow, their stores need to adapt to diff

For TheRealB, we used the vaults and arches as arc

For TheRealB, we used the vaults and arches as architectural backdrops for the collections, allowing the displays to sit within the classical framework rather than in front of it. The contrast between these European-inspired forms and the clean stainless-steel racks creates an intentional dialogue between old and new, much like the fashion the store was designed to house.

Photography by @avesh.gaur
Client: @therealblife @thebinalpatel

Project Team - @pranvijain.melange @edges_in_circle @tej_sn @muskaan_varma_
Contractors - @bellaniajaay
Furniture - @comfort_furniture_zone_
Lighting - @whitelightingsolutions
Signages/Wallpaper - @skanwars @theknightdesigns
Rugs - @houseofknotsofficial

#TheRealB #RetailDesign #InteriorArchitecture #FashionRetail #TheMelangeStudio

Binal Patel’s years in Milan and Florence shaped h

Binal Patel’s years in Milan and Florence shaped her eye for the elegance of European ateliers, as well as her understanding of how vintage silhouettes could be reworked for the contemporary woman. She wanted that same sensibility to define TheRealB’s 1,000-square-foot Delhi flagship: a space that could feel timeless without becoming nostalgic.

Drawing from her story, we expanded on the idea of a modiste’s atelier, bringing together European influences with contemporary design features. Vaulted arches, distressed walls and parquet flooring give the space a lived-in character, while sleek stainless-steel elements sit in contrast, allowing the old and new to define the character of the store.

Photography by @avesh.gaur
Client: @therealblife @thebinalpatel

Project Team - @pranvijain.melange @edges_in_circle @tej_sn @muskaan_varma_
Contractors - @bellaniajaay
Furniture - @comfort_furniture_zone_
Lighting - @whitelightingsolutions
Signages/Wallpaper - @skanwars @theknightdesigns
Rugs - @houseofknotsofficial

#RetailDesign #FashionRetail #StoreDesign #RetailInteriors #CommercialInteriors

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C-18, Basement,
Greater Kailash 1 enclave,
New Delhi 110048
+91 9711860482
+91 9873930482

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